About

I  have led and founded  several  technology companies, as well as conceived, launched and managed  a large portfolio of websites and web applications.  I provide the key vision, technology support, strategic advice, and direction across all our organizations with operations in both USA and India.  These  include FrontPoint Systems, a web applications,  digital marketing, social media, and managed web hosting  company, Medindia.net – India’s top health website  (and among the top  health websites globally in terms of traffic and content), India4u.com – one of the earliest Indian  websites and portal, plus many more.    Our Indian operations are headquartered in Chennai, and supported by a team of programmers, designers, content-providers, editors and domain experts.   Our US operations provide  marketing support and  hosting infrastructure for the organization.

In the past, I  founded and “bootstrapped” several other technology companies – including Dynapro, a computer systems integrator and VAR  as well as  Pcportable.com – a  web based e-commerce business where we  designed and sold high-end,  powerful and customized  portable computers  to customers globally including many Fortune 100 clients.  Prior to that I was a management consultant with Touche (now Deloitte), and a systems analyst/programmer developing performance optimization  products using assembler for IBM mainframe computers.

I have a M.S.  in Computer Science from Penn State Univerity, an MBA from IIM Ahmedabad, and a B. Tech in Electrical Engineering from IIT, Madras.

Connect With Me:

I am passionate about technology and startups and also advise, mentor and provide consulting services to startups and businesses of all sizes in all aspects of technology,  including web presence and business strategy, web applications development,  digital advertising, social media,  search engine marketing and much more.   You can contact via any of the links below.

You can find a  more detailed  professional bio and resume  at my Linked In Profile.

You can also connect with me on Twitter at   @arunshroff

On Google+ at this profile.

Or contact me via the form here

About this Blog:

I started this blog to share my unique  insights and perspectives  on technology, startups, marketing and web strategy plus a few other random topics that interest me. The  insights come  from a long and diverse career that spans all the major technology revolutions over the last few decades – starting with the rise of the Personal Computer in the  eighties,  the emergence of the web in the mid-nineties, to  the last decades explosive growth in search, e-commerce, social media and mobile services.   I was fortunate to have been either  an active participant or at the forefront in all of them, having launched multiple startups in each of these phases of technological  progress.  This broad experience together with an academic background in engineering, computer science and management has allowed  me to discern patterns, analyze trends and synthesize  insights that span both business and technology.  I hope you enjoy these posts  and would love to have your feedback and comments.

Other Interests:

I love to learn and  explore ideas on a wide range of  topics  and  satisfy my curiosity by  reading as much  as I can  (you will find links to some of the current books in the sidebar):  Artificial Intelligence,  application design, astronomy, blogging,  bollywood movies & music, brand strategy, brain science,  computers,  complexity theory,  consciousness,  corporate strategy,   ecommerce, entrepreneurship, emergence, fractals,  Google, Hinduism,  history of science & technology,  invention,   internet marketing,   open source software,  organizational behavior,  Linux, marketing,  programming languages, quantum physics, relativity,  science fiction,  string theory, search engine technology, search engine optimization, search engine marketing,  travel, social media, urdu poetry,  vedas, web design,  web technology, web application development,  web hosting,  , yoga,  zen buddhism….

Thanks again  for stopping by – and I would love to hear your comments and thoughts.

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