Ideas & Insights

I am an entrepreneur and founder of several web and technology companies, where I serve as an advisor and Director, providing  the overall vision and web strategy  as well as  technology support.   These include   Medindia.net - India’s #1 health website (and among the top  health websites globally),  India4u.com - one of the earliest Indian  web portals and   FrontPoint Systems, a web applications development, SEO/SEM and managed web hosting  company - with offices in  India and USA.  I also provide advisory and consulting services in the areas of business models,  monetization, strategy and marketing.

In the past, I also founded dynaPro, a value added reseller of computer hardware, systems and custom software development and  PcPortable.com - an early web based e-commerce business that manufactured and sold very high-end, custom portable computers to customers globally.  Prior to that I was a management consultant with Touche (now Deloitte), and a systems analyst/programmer developing performance optimization  products using assembler for IBM mainframe computers. I have a MS in Computer Science from Penn State Univerity, an MBA from IIM Ahmedabad, and a B. Tech in Electrical Engineering from IIT, Madras.

My  professional bio can be found here at my Linked In Profile.

This is my personal blog and was originally started as a way to collect and archive my random observations on news, technology, and stuff I find  interesting - some of which I also post on Twitter.  You can follow me on Twitter here @arunshroff

My interests are  fueled by a desire to discover and learn new stuff on a very broad range of topics ranging from the mundane to the divine.  I read a lot and hope to be able to share some of the ideas, insights and cool stuff I discover on this blog.   So I went through my bookshelf and bookmarks  - offline and online - and tried to categorize them into broad  areas of interest . So here they are  -  roughly in alphabetical order :  Artificial Intelligence,  application design,  astronomy, blogging,  bollywood movies & music, brand strategy, brain science,  computers,  complexity theory,  consciousness,  corporate strategy,   ecommerce, entrepreneurship, emergence, fractals,  Google, Hinduism,  history of science & technology,  invention,   internet marketing,   open source software,  organizational behavior,  Linux, marketing,  programming languages, quantum physics, relativity,  science fiction,  string theory, search engine technology, search engine optimization, search engine marketing,  travel, social media, urdu poetry,  vedas, web design,  web technology, web application development,  web hosting,  , yoga,  zen buddhism….

Thanks for stopping by - and I would love to hear your comments and thoughts.