Purple Cows and Free Prizes – Seth Godin’s Marketing Insights

seth-godin-free-prize-inside-bookA few years back I stumbled across a wonderful little book called Free Prize Inside by Seth Godin.   The book introduced me to Seth Godin and his unique insights into the art and science of marketing and of spreading ideas.    That in turn lead m

Left Brain vs Right Brain: The Kindle vs the iPad

brainThe Apple iPad vs the Amazon Kindle debate rages on in the media and the blogosphere - with no end in sight.   The iPad fans proclaim that the Kindle is dead : it is no match for the rich, interactive, tactile interface of the iPad  - a superior, a