Why iPads, Google Plus, and the Next Big Thing Escape Market Research

googleplus1The initial reaction to Google+ has been extremely positive.  Not even three weeks old, and it already has 10 million+ users - making it the fastest growing social network in history - beating even Facebook, Twitter and MySpace in terms of growth r

Purple Cows and Free Prizes – Seth Godin’s Marketing Insights

seth-godin-free-prize-inside-bookA few years back I stumbled across a wonderful little book called Free Prize Inside by Seth Godin.   The book introduced me to Seth Godin and his unique insights into the art and science of marketing and of spreading ideas.    That in turn lead m

Left Brain vs Right Brain: The Kindle vs the iPad

brainThe Apple iPad vs the Amazon Kindle debate rages on in the media and the blogosphere - with no end in sight.   The iPad fans proclaim that the Kindle is dead : it is no match for the rich, interactive, tactile interface of the iPad  - a superior, a

Could this be iPad’s Killer Application ?

ipad-medIn an earlier post earlier post I countered the view held by many  that the iPad will kill the Kindle. I believe these two devices target different and  overlapping market segments and can coexist. However, I also believe that the iPad is  a so

Top 10 Reasons Why the iPad will NOT Kill the Kindle

There is a post on TechCrunch today about the Top 10 Reasons The Apple iPad Will Put Amazon’s Kindle Out of Business Certainly the iPad will give some competition to the  Kindle - especially the $489 model - but put it out of business ?  High

Apple Introduces the iPad – Revolutionary or Evolutionary ?

The last time there was so much hype about a tablet, was possibly when Moses came down the mountain with one made of stone !   Steve Jobs - who has almost attained the same legendary status in the tech world  - officially announced  the much-antic