Why iPads, Google Plus, and the Next Big Thing Escape Market Research

googleplus1The initial reaction to Google+ has been extremely positive.  Not even three weeks old, and it already has 10 million+ users - making it the fastest growing social network in history - beating even Facebook, Twitter and MySpace in terms of growth r

Purple Cows and Free Prizes – Seth Godin’s Marketing Insights

seth-godin-free-prize-inside-bookA few years back I stumbled across a wonderful little book called Free Prize Inside by Seth Godin.   The book introduced me to Seth Godin and his unique insights into the art and science of marketing and of spreading ideas.    That in turn lead m

MindRank: Are You in the Top Ten Results in the Minds of Your Customers?

pagerank-picToday everyone knows that to be found online you have to be in the top ten search results in Google - the venerable first page  -  for any search terms related to your product or service.  Why?  A very small fraction of users go past the first pa

Are You Making “Milkshake Mistakes”?

milkshake Among  the many great ideas and insights in Clay Shirky's book  "Cognitive Surplus",   I came across one that was particularly interesting.  It has some valuable lessons for anyone involved in  product development, market research or strateg