Why iPads, Google Plus, and the Next Big Thing Escape Market Research

googleplus1The initial reaction to Google+ has been extremely positive.  Not even three weeks old, and it already has 10 million+ users - making it the fastest growing social network in history - beating even Facebook, Twitter and MySpace in terms of growth r

Are You Making “Milkshake Mistakes”?

milkshake Among  the many great ideas and insights in Clay Shirky's book  "Cognitive Surplus",   I came across one that was particularly interesting.  It has some valuable lessons for anyone involved in  product development, market research or strateg