Why a Startup is Like a Science Experiment

pasteurs_experimentThere are many similarities between a startup and a science experiment.  A science experiment starts with a hypothesis - or a theory of how the world works. The experiment is designed to test that hypothesis.   The hypothesis is based on certain as

Are You Making “Milkshake Mistakes”?

milkshake Among  the many great ideas and insights in Clay Shirky's book  "Cognitive Surplus",   I came across one that was particularly interesting.  It has some valuable lessons for anyone involved in  product development, market research or strateg